Project Overview:
For the Careers Event at Challney Girls High School, we were tasked with creating an inspiring and informative video that captures the essence of the school’s annual careers fair. The goal was to highlight the event’s impact on students, showcase the variety of career paths available, and emphasize the school’s commitment to preparing students for the future.
Our Approach:
To create this video, we started with comprehensive pre-production planning, where we collaborated closely with the school to understand their vision and the key messages they wanted to convey. On the day of the event, our team captured dynamic footage of students engaging with professionals, participating in workshops, and exploring different career options. We conducted on-the-spot interviews with students, teachers, and guest speakers to add a personal and authentic touch to the narrative.
In post-production, we carefully edited the footage to create a smooth, engaging storyline. We added animated text overlays to highlight key information, integrated a music bed to help drive the narrative, and employed colour grading techniques to give the video a polished and professional look. The final product was a vibrant, compelling video that not only documented the event but also served as a powerful tool for the school to inspire future students and stakeholders.
Project Overview:
For the “Youth Violence Hub Campaign,” we produced a compelling internal video designed to encourage students to participate in a confidential survey aimed at addressing youth violence in their community. The objective was to create a unified message that would resonate with students, motivating them to share their perspectives and help make their town a safer place for everyone.
Our Approach:
The video features a diverse group of people, all speaking directly to the camera. Each person delivered the same powerful script, with the video cutting between them to maintain engagement and reinforce the message. This approach emphasized the collective responsibility and unity in tackling youth violence, showing that this issue affects everyone and that every voice matters.
We carefully selected participants who represented the diversity of the school and community to ensure the message would be relatable and inclusive. The script was crafted to be direct and empathetic, focusing on the importance of student input in creating a safer environment. The seamless transitions between speakers added a dynamic feel to the video, making the message more impactful.
The final product was an engaging and persuasive video that communicated a clear call to action: encouraging students to complete the survey and be a part of the change. By showing a united front against youth violence, the video aimed to empower students to make a difference in their community.